Build your Marketing Strategy with BRND WGN

BRND® Strategy

Marketing Strategy

Strategic recommendations for communicating with your key audiences across 12 months.

We give our clients a strategic, long-term, integrated approach to marketing strategy and communications. Enabling you to move forward with a 6 – 12 month game plan for your team to use.

These recommendations give you and your people a clear blueprint of how best to use your budget to build awareness, engagement and drive sales.

We can deliver: 6 – 12 month strategic marketing plan.

Who's it for? Businesses looking to take a strategic, long-term, integrated approach to their marketing communications. Those who want to develop a 6 month to 1-year top-line strategy which will identify your key audience groups, and inform your marketing activity across all aspects of your business.

Duration 4 – 6 weeks

Deliverables

Creative Brief

Objectives and KPIs

Strategic Recommendations

Target Audiences

Research and Discovery

This is our time to group-up and assemble the right team to kick-off our internal brief-up, align on the delivery of goals and prepare for your marketing strategy workshop.

Campaign brief

Marketing Strategy Workshop

We meet with you and your team to learn everything we can about your brand, marketing ambitions, challenges and opportunities. We’ll challenge your thinking and talk about what’s happening in the market before we start to build your marketing strategy.

Develop Top-Line Strategy

Here we take time to gather our thinking, building a set of guidelines for driving awareness, engagement and action. In addition to a prioritised plan of action and recommendations for translating the strategy into a tangible, actionable plan.

Review and Refine (Optional)

6 month check-in, monitoring execution and refining strategy.