![RightShip Tech Logo](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c23622ab0aac0430d24d59_Cover-RightShip-Tech-Branding.webp)
RightShip Tech: Designing an employer brand universe
Client:
RightShip
Project Date:
2023
Industry:
![RightShip Tech: Designing an employer brand universe](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/6673f9ab519a268af85ff198_Cover-RightShip-Tech-Branding.jpg)
RightShip was born with a mission to transform the maritime industry. Zero harm to those who work in it, or to the seas and oceans their vessels cross. But RightShip needed new tech talent - inspiring people for an inspiring mission. So, we dived deep and created a brand universe to match.
The Brief
To create an identity extension for the tech team, so that Rightship could build brand love and attract new techies.
The Work
A slick and simple identity that exudes brand purpose. We immediately wanted to explore RightShip’s forward-first values and made this the focal point of the visual identity, creating a brand mark that could be flexibly embedded across employer branding, recruitment, and maritime campaigns. The days of grey tech were over - we chose a popping colour palette, retaining RightShip's iconic orange and adding teal and black to the mix. Then, we designed an office mural, employer merch, and built a website powerful enough to start changing the maritime world.
![RightShip Tech: Designing an employer brand universe](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c23656bca3dd9749f75a0e_Row1-RightShip-Tech-Branding.webp)
![RightShip Tech: Designing an employer brand universe](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c2365c75160af4f2df04d7_Row2-RightShip-Tech-Branding.webp)
![RightShip Tech: Designing an employer brand universe](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c23660b81410e0bff55c6f_Row3-Lnd-L-RightShip-Tech-Branding.webp)
![RightShip Tech: Designing an employer brand universe](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c236654f1a26a22057de0a_Row3-Sqr-R-RightShip-Tech-Branding.webp)
![RightShip Tech: Designing an employer brand universe](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c2366c883b56022434b2e6_Row4-RightShip-Tech-Branding.webp)
![RightShip Tech: Designing an employer brand universe](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c2368452a3c6883a12ef53_Row5-Sqr-L-RightShip-Tech-Branding.webp)
![RightShip Tech: Designing an employer brand universe](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c2367d72b1473e1b401922_Row5-Lnd-R-RightShip-Tech-Branding.webp)
![RightShip Tech: Designing an employer brand universe](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c236877e82314c4d57f1da_Row6-RightShip-Tech-Branding.webp)
![RightShip Tech: Designing an employer brand universe](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c2368b3be0cb8ddf88840e_Row7-RightShip-Tech-Branding.webp)
![RightShip Tech: Designing an employer brand universe](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c2369133fbf3b0de216b8a_Row8-Sqr-L-RightShip-Tech-Branding.webp)
![RightShip Tech: Designing an employer brand universe](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c23695bebe16857511133f_Row8-Sqr-R-RightShip-Tech-Branding.webp)
![RightShip Tech: Designing an employer brand universe](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c2369cde1fc9cf5ac3a5b9_Row9-RightShip-Tech-Branding.webp)
![RightShip Tech: Designing an employer brand universe](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c236a047d3f9b393692641_Row10-Sqr-L-RightShip-Tech-Branding.webp)
![RightShip Tech: Designing an employer brand universe](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c236a5adb4fa374138b190_Row10-Sqr-R-RightShip-Tech-Branding.webp)
![RightShip Tech: Designing an employer brand universe](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c236ab8e009459a507ae20_Row11-RightShip-Tech-Branding.webp)
![RightShip Tech: Designing an employer brand universe](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c236b1995255abc0865cef_Row13-Sqr-L-RightShip-Tech-Branding.webp)
![RightShip Tech: Designing an employer brand universe](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c236b6ab09467f9eee44b0_Row13-Sqr-R-RightShip-Tech-Branding.webp)
![RightShip Tech: Designing an employer brand universe](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c236cb8bbc3d2e946e1b3f_Row15-RightShip-Tech-Branding.webp)
The results
![RightShip Tech: Designing an employer brand universe](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c236da539ef9703b6c1245_Row18-RightShip-Tech-Branding.webp)