Class Lenses Branding
Client:
Class Optical
Project Date:
2025
Expertise:
We teamed up with Class Optical to create a new bold identity for their in-house lens range. From a sleek new brandmark to a clean, confident visual language, Class Lenses was designed to feel right at home in local stores and ready for the international stage.
The Brief
Class Optical came to us with a clear mission: create a brand identity for their new line of in-house lenses - designed with premium quality and expert precision for a price point that hits the sweet spot. These lenses were built to compete globally, from local retailers to opticians across North Africa and Eastern Europe. The goal? Build an identity that reflects the same level of professionalism and trust Class Optical is already known for, while giving the new range a distinct, future-facing edge within the brand family.
The Work
We encouraged the move towards “Class Lenses”- a name that feels simple, confident, and unmistakably connected to the Class Optical world. We then reworked the brand’s iconic infinite loop into a cleaner, more geometric form, echoing the clarity and precision that lenses deliver.
To bring the identity to life, we introduced a visual world built on soft mesh gradients in calming blues. The result is a look that feels modern, clean, and easy on the eyes, just like the product itself. It’s a brand that holds its own across every touchpoint, whether on the shelf, in-store, or making its mark internationally.
The results
