BELS Branding
BELS is a language school with decades of credibility. Our rebrand honoured its heritage while giving it a bold new look—fresh, vibrant and ready for what’s next.
The Brief
Our task was to rebrand BELS, a well-known language school, without losing what makes it special. The aim was to show how the school has grown into a modern, high-quality place for learning - one that connects with everyone from young professionals and university students to families and lifelong learners - all while celebrating culture, connection, and the joy of learning around the world.
The Work
This rebrand wasn’t about starting from scratch. With decades of credibility behind them, BELS needed a refreshed identity that stayed true to their reputation while matching their bold ambitions for the future. The result? An evolution, not a reinvention.
We started by keeping the essence of the original logo - its type layout and typographic rhythm - so it still felt like BELS to those who knew it well. From there, we gave it a fresh edge. A refined typeface, multiple logo orientations, and a striking new emblem that introduced a cleaner, more contemporary feel, without losing the brand’s character.
The updated colour palette introduced a broader range of tones, balancing sophistication with approachability. That new vibrancy carried through to a visual style that’s confident, dynamic, and designed to connect with a global audience - from younger learners to long-time students alike.
The new design system extended across every touchpoint: from brand guidelines and brochures to merchandise, email signatures, and social media templates - each strengthening BELS’ position as a trusted leader in English language education.
Rebecca Bonnici
CEO
A quick note to say how thrilled I am with the outcome of our rebrand. Your team really nailed it — the process was smooth, the energy was great, and the end result feels like us: bold, fresh, and ready for what’s next. Sharing the new look for the first time in London was a proud moment for me, and it’s thanks to the work your team put in. Please pass on my thanks to everyone involved. You’ve built a team that not only delivers but makes the journey enjoyable. Proud to share this new look with the world — and looking forward to crossing paths again soon.
The results
The result wasn’t just a new look, but a refreshed identity that reflects BELS’ ambition - one that celebrates community, culture, and discovery in a clean, modern, and forward-moving way.
