Le GV
Client:
1926 Hotels
Project Date:
2025
Industry:
Le GV is a new fine dining restaurant in Malta, focused on fresh ingredients and exceptional experiences inspired by the beauty and flavours of the Mediterranean. We partnered with them to create a brand identity that reflects the elegance, warmth, and heritage of this exciting new space, capturing its unique atmosphere and culinary vision.
The Brief
Deliver a name and brand identity for a new restaurant that reflects the culinary expertise of the Le GV team and dining experience.
The Work
Naming Le GV was a deeply personal and meaningful process. The restaurant's name pays tribute to the owner's late father, whose initials, GV, became the foundation of the concept. We explored options like Grand Voyage but ultimately landed on 'Le GV,' a name that carries a deliberate air of mystery, evoking both the elegance of a 'grand voyage' and the heartfelt significance of honouring her father’s legacy.
From there, we turned to the restaurant's beautifully designed interiors and its coastal surroundings to inform the visual identity. The sea, sun, and sand inspired the rich gold and greenish-teal palette, which was further enhanced by the deep green marble and golden accents of the restaurant’s décor. These design choices ensured the brand identity fit seamlessly into the space itself.
Building on this foundation, we crafted a logo that captures the essence of the Mediterranean. Drawing from the concept of a horizon, the crossbar of the 'G' and the top of the 'V' form a symbolic meeting of sun and sea. To complement the primary logo, we designed a secondary badge reminiscent of a crest or coin showing a shining sun and lapping waves. This extra detail provided our designers with more creative elements to add depth, visual richness, and versatility to the brand's assets.
Together, these thoughtful design elements resulted in a brand identity that not only captures the essence of Le GV’s Mediterranean-inspired elegance but also provides flexibility for the brand to evolve across different mediums and touch-points.
The results
