Zampa Rebrand & Website
Client:
Zampa Partners
Project Date:
2025
Industry:
Zampa Partners rebranded from a traditional accounting firm into a purpose-led advisory business. We developed their brand framework, visual identity, and website to reflect a new strategic direction.
The Brief
Zampa Partners approached us at a pivotal moment in their journey. Having evolved from an accounting and audit firm into a forward-thinking advisory business, they were seeking a complete rebrand that would reflect their broader ambitions and newly defined leadership vision. With a clear goal to inspire future-focused leadership and expand their market presence, they needed a refreshed purpose, identity, and digital platform that could support this next chapter.
The Work
To kick things off, we immersed ourselves in the transformation underway at Zampa Partners. The leadership team had already identified the need for a bold shift—from a respected accounting practice to a higher-level advisory firm that could influence, empower, and inspire.
Through collaborative workshops and strategic sessions, we helped shape a clear and energising brand foundation. The new purpose “Inspiring leaders for a better tomorrow” captured Zampa Partners' aspiration to guide clients with insight and integrity. We further articulated this ambition through a refined market proposition and a set of brand principles that highlighted their commitment to sustainable, community-minded, and forward-thinking business leadership.
Design played a crucial role in bringing this new narrative to life. We drew inspiration from nature - bright, positive, and vibrant. This translated into a refreshed identity that was both confident and approachable, with uplifting imagery and a fresh, energised colour palette. The visual language focused on clarity and optimism, supporting the idea of growth and meaningful change.
The website redesign was a key part of the rollout. Developed in Webflow, the new site puts people front and centre, showcasing Zampa’s team, services, and impact with a user-friendly, modern interface. Optimised for storytelling, it gives clients a clear sense of who Zampa Partners are today and the powerful role they play in shaping tomorrow’s leaders.
The results
