Cisk

The campaign’s primary objective was to increase awareness of the Cisk 0.0 brand. We needed to emphasise its exceptional flavor, highlight the new label design, and position it as a standout option in the non-alcoholic beer category.

The Brief

At first glance, the goal of this campaign seemed straightforward: boost brand recognition. However, with several key messages to communicate—Cisk 0.0’s new design, its place as Malta’s preferred alcohol-free beer, its delicious taste, prestigious awards and, of course, the reminder to always drink responsibly. The real challenge was distilling all of these elements into cohesive, impactful visuals that not only delivered the message but did so with elegance and clarity.

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The Work

With this challenge in mind, we focused on creating a visually polished campaign that highlighted Cisk 0.0’s refreshed design and captured its essence as Malta’s top alcohol-free beer. To grab attention and showcase the new design, we chose a photography style that presented Cisk 0.0’s cans and bottles from dynamic, unexpected angles—accompanying the imagery with the headline ‘100% Cisk. 0% Alcohol’, a concise and powerful message reinforcing the idea that customers can expect all the same great taste and experience as Malta’s finest lager, Cisk, now in an alcohol-free option.

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To maintain a clean, impactful design while emphasising the product’s award-winning status, we subtly incorporated information about Cisk 0.0’s recent Silver Award at the International Beer Challenge. Through thoughtful text hierarchy, an award symbol and carefully chosen secondary font colours, we ensured the award information stood out without detracting from the campaign’s main headline. This design choice allowed us to proudly underscore what Cisk 0.0 represents for Malta—a world-class non-alcoholic beer.

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By carefully balancing design with messaging, we created a visually striking campaign that delivered every message without overwhelming the viewer. We’ll cheers to that.

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