Dr. Juice Dinner Campaign
Client:
Dr Juice
Project Date:
2025
Industry:
Dr. Juice is a local brand known for its naturally delicious food, upbeat personality, positive vibes and loyal fan base. Traditionally offering breakfast and lunch, the brand was ready to expand its menu with a dine-in or takeaway dinner service. To announce this exciting change, we crafted a campaign to let everyone know that dinner is sorted.
The Brief
Create a digital campaign to announce Dr. Juice’s new dinner service.
The Work
Dr. Juice is a brand rooted in community, so to launch the brand’s new dinner service we wanted to build a campaign that was personal, inclusive, and unmistakably clear. At the heart of it, we introduced a simple yet inviting tagline: ‘You. Us. Dinner.’ Acting more as a call to action, this message was a personal invitation, calling all Dr. Juice customers to the table, making everyone feel like part of the family and ready to dig in.
To add some extra flavour, we scripted videos and Instagram reels that showcased the new dinner service in action with funny, relatable situations to show Dr. Juice as the go-to choice for meals that check all the boxes—convenient, healthy, and guilt-free.
Next, we turned our attention to the food. Of course, we wanted to show the new menu in all its glory. But in this competitive space, standard food photography wasn’t going to stand out and Dr. Juice is anything but bland. So we took a bold approach, spicing things up with eye-catching visuals that showed multiple menu items surrounding the campaign tagline. These images celebrated the variety and appeal of the new menu while staying true to the bold, youthful spirit of the Dr. Juice brand.
And, for the pièce de résistance, we pushed everything across social media, pairing each post with cheeky captions that reminded everyone—whether dining in or eating out—dinner just got healthier.
The final result was a bold campaign with a message that left no one in doubt: Dr. Juice now serves dinner.
The results
