Cisk website: Redesigning & developing Cisk’s new website
We redesigned and developed a website for Cisk, delivering an immersive online experience that brought out the joy and love of the new rebranded identity.
The Brief
Redesign and develop a website for Cisk. Our goal was to deliver the same uplifting experience online, which people enjoy when interacting with Cisk in the real world. With the recent rebranding of all cans and bottles, the website also needed to reflect this exciting new brand direction.
The Work
It all started with a workshop and some proper diagnosis. We researched a range of competitors in the beer market and agreed that Cisk's web experience should capture the passion of smaller craft breweries while being as effective in brand communication as the larger global leaders. Now that we had a direction, we set about developing the site and implementing UX/UI features. To name a few: sticky scrolls, parallax scroll effects, and product sliders smoother than a well-poured pint! The idea was to create a digital space that led consumers to learn more about the Cisk products and the brand story, with every click feeling like a mini 'cheers!'
We turned the brand's history into a virtual gazette, creating a museum-style timeline where visitors could time-travel through Cisk's story. We worked with the client to imbue the brand personality through every part of the website copy and digital design. From soft, corner elements (images, cards, sections, menus & buttons), that expressed the brand's warmth to tilted bottles, cheersing and in action - everything was thought out with meaning to create an immersive online experience as joyful as the real thing. And for the international brand fans wanting to get their fill of Cisk abroad, we added a new page titled ‘Cisk around the world’.
The results
