Dr Juice: Starting the juice revolution in Malta
Client:
Dr Juice
Project Date:
2023
Dr Juice is a lifestyle brand responsible for bringing the juice revolution to Malta. When we first worked together, it wasn’t about building a brand from scratch; the raw, fun, and youthful Dr Juice concept was already there. It was about bringing out the best parts of the existing brand and creating a strong, confident story and visual identity to match.
The Brief
Make. Juice. Cool. Establish Dr Juice as a healthy lifestyle brand that inspires people, wherever they’re at.
The Work
Our initial work involved developing a brand strategy, tone of voice, retail concept and in-store experience. We used social media to start building a brand around its community and launched a competition that asked Dr Juice’s followers to name their employees (the origin story of the Juicynators). The work didn’t stop there. We art-directed a photoshoot and created an educational campaign that focused on the health benefits of their ingredients. In fact, the concept of “naturally good food” has inspired many campaigns since, alongside the iconic “Power Up” brand tagline.
The results
