Lore & Leaf: Brand Identity
Client:
Lore & Leaf
Project Date:
2024
Expertise:
We crafted a new brand identity for Lore & Leaf, previously known as the Cloth Nappy Co., evolving their brand identity to match a broader offering and create a personal connection with their audience.
The Brief
With their product range expanding into feminine care, our challenge was to create a new brand identity for Lore & Leaf that reflects a fashion-forward, elevated aesthetic while visually conveying the brand’s earth-first essence.
The Work
Turning a new leaf (pun intended), we worked with Lore & Leaf to understand and develop their vision in a strategic workshop. A sustainable brand doesn’t mean a visually boring one - so we instantly gravitated towards a fresh, versatile colour palette. The wordmark is probably what you’ll first notice about the new brand. It emphasises personal connection with a unique ‘&’ symbol, designed to mimic the gentle hand gesture of a kiss or the sign-off from a heartfelt letter. We also introduced a family of graphic shapes for the baby sector of the brand, adding an extra layer of softness and comfort.
Brenda Grech
Founder
From my very first meeting with BRND WGN, I felt completely confident that they were the perfect team to bring my vision to life. As someone new to the rebranding process, I was unsure of what to expect, but their team made every step easy and enjoyable. By skilfully asking the right questions, they gained a true understanding of what I wanted Lore & Leaf to embody and communicate. The entire process was smooth and efficient, and the final results went beyond my expectations. Our new branding gives the business a fresh, exciting look while preserving the qualities we are so proud of. I couldn’t be happier with how BRND WGN captured the heart of Lore & Leaf.
The results
The transition from The Cloth Nappy Company to Lore & Leaf has been seamless and well-received. Both longtime and new customers are embracing the new brand and refreshed look, and we’re thrilled to see Lore & Leaf becoming a brand people feel proud to be associated with. Our rebrand has given us a stronger identity that resonates with our community and stands as a true reflection of our values and commitment to sustainability.
