Farsons

Through striking close-up shots, we crafted a mouth-watering product shoot that invites consumers to savour a personal, intimate moment with each beer. To amplify this experience, each image was paired with a unique tagline that captured the beer’s distinct personality, resonating with Classic Brew fans and celebrating their love for every flavour.

The Brief

For this campaign our objective was to continue building on the Classic Brews brand, boost brand awareness and, of course, do justice to an amazing product.

The Work

For this campaign, we wanted to do things differently. Rather than focusing on the social moments of enjoying a drink, we focused on flavour. How do you do that through billboards, bus shelters, and social posts? We hear you ask. Here’s how.
With photos so beautiful you can practically taste them.

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Partnering with excellent photographer, Carl Tanti, we used striking imagery to capture that special, personal moment where it’s just you and your beer. Each image showcases Classic Brews in all their glory, with dramatic lighting and close-up shots that highlight a perfectly chilled beer just waiting to be sipped. Then, we made each pint irresistible, with dreamy foam spilling over the rim, every bubble creating its own perfect storm, and every pint captured in high definition – each detail carefully crafted to make you crave a taste.

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To top it off, we matched individual beers with a unique tagline to personify their particular character. Each message acting as an invitation for customers to connect with a beer as distinct as they are. The result was a digital and out-of-home campaign that would resonate with Classic Brew fans who appreciate the expert craftsmanship behind each and every flavour.

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