Brand architecture to help guide and grow your brand.

BRND® Strategy

Brand Architecture

House of brands or branded house? Sometimes our brands take us places we never thought we would venture near.

If you or your customers are struggling with brand confusion we can work with you to set out a strategy. We offer a brand architecture framework unique to your organisation that can guide how your brand portfolio grows.

Let our team of experts work with you to build an architecture that supports your brand strategy. Including how you name, position and promote your services and products.

We can deliver: Brand / product alignment and architecture.

Who's it for? Businesses that have grown substantially, have a high degree of goodwill across brands and have started new offerings. Our methodologies are dialled-up according to market complexity and risk.

Duration 2 – 4 weeks

Deliverables

Brand Architecture Model

Stakeholder Presentation (Optional)

Research and Discovery

This is our time to group-up and assemble the right team to kick-off our internal brief-up, align on the delivery of goals and prepare for your BRND® architecture workshop.

BRND® Architecture Workshop(s)

It’s time to bring you and your team around a table to learn everything we can about your brand portfolio, explore your business objectives, audiences and potential models. As well as explore future challenges that could support or threaten current thinking.

Architecture Design

Let’s take a moment, gather the information and work towards developing a brand architecture model that supports your brand strategy.

Architecture Refinery

We deliver your draft brand architecture model, present it for discussion and for you to challenge. Throughout this phase we stress-test the model against the original brief.

Stakeholder Presentation (Optional)

It’s always a great idea to get everyone on the same page, so if you need us to present to your people or your board, we’re always happy to stand by our work.