Strategy Projects
In pursuit of brand excellence.
We work with business leaders, brand owners and marketing directors to lead them through change.
Our approach is collaborative and immersive.
Our broad industry experience helps us bring a unique perspective to a challenge.
We work with organisations to help them build powerful brand strategies, strong brand design, successful campaigns, meaningful content, web development, UX/UI and daring brand experiences that get their names noticed.
Our multi-industry experience has given us the tools to work as a consultancy, exploring how solutions from one industry can work in others and offer new practical ways to drive market change.
On our part, pursuing brand excellence means assisting our team with whatever it takes to ensure consistent improvement as professionals and individuals.
Experience has shown us, that if we help our people become the best versions of themselves, they serve our clients better and in turn, their success will be ours too.
Overview
We start with research and a conversation with you to understand your brand, audiences and goals. Then we can use these to build a solid brand framework. This is a collaborative three-tier process between your team and ours, that helps define a brands’ unshakeable attributes.
Using a series of agile sprint workshops we align your:
Purpose: why you do what you do.
Proposition: what your brand is for and the role you play in the world
Principles: what your people believe in
Then we jump into the strategic creative phase to define the ‘Explicit level’ of your brand.
This is made up of your Brand Pose and Brand Personality.
Brand Pose is all the sensory aspects of your brand – your look, colours, typography, sounds, visual cues – as well as scent and tactile manifestations.
Brand Personality is a combination of how a brand acts and reacts via your tone of voice, engagement and activations.
Once those aspects are finalised, we can bring these insights together to create a brand that expresses who you are and where you’re going.
What we deliver
- Brand Audits
- Brand Strategy
- Brand Architecture
- Brand Framework
- Brand Naming
- Brand Identity Briefing / Promise
- Strategic Planning
- Employer Branding
- Marketing Strategy
- Campaign Strategy
We are proud to work with these amazing brands
