![Arkadia Foodstores Rebrand](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c50b9edbaa31f03b5144a5_Cover-Arkadia-Foodstore-Branding.webp)
Arkadia Foodstores: Brimming with freshness
Client:
Arkadia
Project Date:
2021
Expertise:
![Arkadia Foodstores: Brimming with freshness](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c50bc09ae360b25f669518_Hero-Static-Arkadia-Foodstore-Branding.webp)
Arkadia is a collection of foodstores founded on strong principles of quality, choice and convenience. With other big on-the-go players biting at their heels, the heat was on to craft an identity that reflected a shopping experience unlike any other.
The Brief
To go beyond the traditional shopping experience and delight their customers.
The Work
We put a spotlight on local, natural food, crafting an identity that celebrates freshness with a leafy colour palette and a set of dynamic, playful illustrations. The design is joyful, simple and easy to implement, perfect for foodstores needing to consistently rollout marketing material.Mizzi Studio brought this rebrand to life in-store, enhancing the shopping experience through colour, tiles, and the use of natural wood. Now, Arkadia is a brand that lives up to its name - ‘Arcadia’ - meaning bountiful natural splendour and harmony.
![Arkadia Foodstores: Brimming with freshness](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c50bd68e4a7760edd5b438_Row2-Arkadia-Foodstore-Branding.jpg)
![Arkadia Foodstores: Brimming with freshness](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c50bdf0424b633b8dae167_Row3-Lnd-L-Arkadia-Foodstore-Branding.webp)
![Arkadia Foodstores: Brimming with freshness](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c50be467b666b75c9fe47b_Row3-Sqr-R-Arkadia-Foodstore-Branding.webp)
![Arkadia Foodstores: Brimming with freshness](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c50becea8b4435066641b0_Row4-Arkadia-Foodstore-Branding.webp)
![Arkadia Foodstores: Brimming with freshness](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c50bf661da7692512f4b81_Row6-Arkadia-Foodstore-Branding.webp)
![Arkadia Foodstores: Brimming with freshness](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c50bfd7db6bf56e53f2b93_Row7-Arkadia-Foodstore-Branding.webp)
![Arkadia Foodstores: Brimming with freshness](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c50c048e4a7760edd5c910_Row8-Sqr-L-Arkadia-Foodstore-Branding.jpg)
![Arkadia Foodstores: Brimming with freshness](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c50c0835e573e245621f36_Row8-Sqr-R-Arkadia-Foodstore-Branding.jpg)
![Arkadia Foodstores: Brimming with freshness](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c50c119ae360b25f66ca25_Row9-Arkadia-Foodstore-Branding.webp)
![Arkadia Foodstores: Brimming with freshness](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c50c18e0830df6ece32032_Row10-Sqr-L-Arkadia-Foodstore-Branding.webp)
![Arkadia Foodstores: Brimming with freshness](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c50c1f4163541b850ff6b7_Row10-Sqr-R-Arkadia-Foodstore-Branding.webp)
![Arkadia Foodstores: Brimming with freshness](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c50c25dbaa31f03b519db4_Row11-Arkadia-Foodstore-Branding.jpg)
![Arkadia Foodstores: Brimming with freshness](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c50c301aa923e6183d6e92_Row13-Sqr-L-Arkadia-Foodstore-Branding.jpg)
![Arkadia Foodstores: Brimming with freshness](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c50c34b359f6639eac7ab8_Row13-Sqr-R-Arkadia-Foodstore-Branding.webp)
![Arkadia Foodstores: Brimming with freshness](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c50c3e8a9665dfd37dadbb_Row15-Arkadia-Foodstore-Branding.webp)
The results
![Arkadia Foodstores: Brimming with freshness](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65c50c482bcd319b246b513b_Row18-Arkadia-Foodstore-Branding.webp)