Arkadia Foodstores: Brimming with freshness
Client:
Arkadia
Project Date:
2021
Expertise:
Arkadia is a collection of foodstores founded on strong principles of quality, choice and convenience. With other big on-the-go players biting at their heels, the heat was on to craft an identity that reflected a shopping experience unlike any other.
The Brief
To go beyond the traditional shopping experience and delight their customers.
The Work
We put a spotlight on local, natural food, crafting an identity that celebrates freshness with a leafy colour palette and a set of dynamic, playful illustrations. The design is joyful, simple and easy to implement, perfect for foodstores needing to consistently rollout marketing material.Mizzi Studio brought this rebrand to life in-store, enhancing the shopping experience through colour, tiles, and the use of natural wood. Now, Arkadia is a brand that lives up to its name - ‘Arcadia’ - meaning bountiful natural splendour and harmony.
The results
