Build your Brand Architecture: Define your purpose, proposition & principles.

BRND® Strategy

Brand Framework (Medium)

Define your brand and lock it down for future success.

Using our established methods we build a brand framework that lays down the essential tiers of your brand across three levels: the experienced, the explicit and the intrinsic.

We then work with you and your teams to define your audiences and their state of play. This is the foundation on which all brands are built.

We can deliver: a solid brand purpose, brand proposition, brand principles and audience framework. These will give you the tools to unite your team and make decisions that take you forward.

Who's it for? Brand owners of small to medium sized businesses who know their brand makeup but haven't put it down on paper yet.

Duration 3 – 4 weeks

Research and Discovery

This is our time to group-up and assemble the right team to kick-off our internal brief-up, align on the delivery of goals and prepare for your BRND® sprint workshop.

BRND® Sprint Workshop

It’s time to bring you and your team around a table to learn everything we can about your brand and challenge the thinking in the room. Years of perfecting this methodology ensures nothing is left unsaid and no stone is left unturned.

Framework Builder

Let’s take a moment and gather the info and work towards building your tailored brand framework strategically, creatively and lovingly.

Framework Refinery

We deliver your draft brand framework, present it for discussion and for you to challenge. Throughout this phase we use your knowledge and expertise to make your framework the best it can be.

Stakeholder Presentation (Optional)

It’s always a good idea to get everyone on the same page, so if you need us to present to your people or your board, we’re always happy to stand by our work.