Partner, CEO

Pete has been leading strategy for over 20 years, helping to solve problems with honesty, curiosity and a desire to see the world work better. Through his position at BRND WGN Pete guides businesses, CEOs and leaders through effective strategy and implementation with passion, giving them the tools they need to see their brands flourish and grow.

Over the years Pete has worked on numerous brand transformation projects, successfully launched into both consumer and corporate markets across the globe. Pete also sits on select advisory boards to help steer organisations through new frontiers.

In his personal (and professional) life Pete is a challenge junkie, participating at a corporate, charity and endurance sports level, ideally merging the three into one whenever possible. He is happiest out in nature, and actively campaigns for sustainable living and a thriving planet.

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