Branding Agency Malta

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We help brands across every hurdle of the brand-building journey. From start-ups to scale-ups, big banks, to airports we have supported brand owners through both exciting and tough branding and rebranding projects.

The experience gained across the years has helped sharpen our processes and skills. Its also helped us amass a wealth of insight and knowledge that we are happy to share with our clients.

If you come to BRND WGN, here’s what to expect

We start with research and a conversation with you to understand your brand, audiences and goals. Then we can use these to build a solid brand framework. This is a collaborative three-tier process between your team and ours, that helps define a brands’ unshakeable attributes.

Using a series of agile sprint workshops we align your:

Purpose: why you do what you do.
Proposition: what your brand is for and the role you play in the world
Principles: what your people believe in

Then we jump into the strategic creative phase to define the ‘Explicit level’ of your brand.

This is made up of your Brand Pose and Brand Personality.

Brand Pose is all the sensory aspects of your brand – your look, colours, typography, sounds, visual cues – as well as scent and tactile manifestations.
Brand Personality is a combination of how a brand acts and reacts via your tone of voice, engagement and activations.

Once those aspects are finalised, we can bring these insights together to create a brand that expresses who you are and where you’re going.

This is how we can help you get there

Strategy

Brand Framework (Medium)

Define your brand and lock it down for future success.

Using our established methods we build a brand framework that lays down the essential tiers of your brand across three levels: the experienced, the explicit and the intrinsic.

We then work with you and your teams to define your audiences and their state of play. This is the foundation on which all brands are built.

We can deliver: a solid brand purpose, brand proposition, brand principles and audience framework. These will give you the tools to unite your team and make decisions that take you forward.

Research and Discovery
BRND® Sprint Workshop
Framework Builder
Framework Refinery
Stakeholder Presentation (Optional)

Strategy

Brand Naming (Sprint)

Naming is a complex exercise that relies on science as well as creativity, yet the world of trademark law takes pity on nobody.

Naming is complex and the world of trademarking laws take pity on no one. When time is not on your side, we help our clients get ahead with our agile naming sprints. This is not just another business meeting, a sprint is a set of specific exercises where we use all the tricks we’ve learnt over 12 years in the business to find the right name, fast.

Our process includes a series of collaborative BRND® naming sprints followed by a high-level IP and domain check to get you started before full clearance from your legal team.

We can deliver: A strong list of names for you to take away. Plus, we will carry out high-level checks for EU trademarks, local competition and domain availability.

Brief-Up and Research
BRND® Naming Sprint Workshop
Notes Write-Up

Design

Brand Identity Design

Great design may be rooted in strategy, but it often comes alive with intuition.

We specialise in powerful brand strategy and brand identity design for companies in Malta and internationally. Our work has even been featured on Ads of the World.

By blending logic with imagination we craft unforgettable brand identities, systems and experiences that evolve with our clients’ changing needs. Above all, we prioritise ensuring that brand identities made by us fulfil marketing objectives - and look beautiful while doing it.

We can deliver: Corporate identity, event identity, architectural identity and brand guidelines.

Research and Planning
BRND® Sprint Workshop
Design Mood Board
Design Identity
Design Assets
Design Guidelines