Cheers
‘Cheers’ means…well, pretty much everything. Hello, goodbye, thank you, but above all it’s the most genuine reaction to a nice cold Cisk.Apart from sharing phonetics, Cisk & Cheers have so much in common that the creative team at BRND WGN took the liberty of blending the two visually.
Social Media
The cheers platform unlocked a lot of possibilities and it would be no surprise if it keeps on evolving in the future. People in the comments sections already jumped onboard and started using it from year 1 – something which isn’t a common feat for a tagline. Great brands know how to engage with their audiences and Cisk is no exception. By simply rolling out versions of digital and print ads in Maltese using colloquial phrases like “Agħmillu Cisk” (EN: Pour him a Cisk) the campaign attracted the right kind of attention from the community.
TV Commercial & Storyboards
This year’s TV commercial revolved around the longing for being somewhere else enjoying a beer after months of social distancing restrictions and lockdowns. A @cisk can metaphorically transport you where you’d rather be without leaving home.
