Dr Juice

For Dr. Juice we created an attention-grabbing campaign to remind our customers who has the best healthy food on the island. With a mix of fish-eye photography, doctor-themed messaging and bold confidence we made sure our campaign would cut through the market and get noticed.

Бриф

Create a fresh, fun, pre-summer campaign that captures the personality of the Dr. Juice brand and keeps the product front and centre.

Реалізація

The healthy eating scene is getting crowded with everyone saying the same thing. Fresh produce, sustainable, vitamins here, antioxidants there, protein this, protein that. Yawn. Yawn. Yawn.

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Dr. Juice's food has all of those amazing benefits and more. But, Dr. Juice is not just another healthy food brand. Yes, it’s food that's good for your body, but it’s good for your heart and soul too. It’s the filling, nutritious, flavour-packed food that keeps you going all day. It’s food you crave and, most importantly, food you actually enjoy.

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To stand out, we had to do something no one else could. With ‘Dr.’ in the name, Dr. Juice is the only food brand on the island that could own doctor-themed messaging in a fun, relevant way. So we ran with it. Kicking things off with bold, attention-grabbing billboards and bus shelters that used fish-eye photography and high-contrast colours to showcase Dr. Juice’s mouthwatering food alongside the campaign’s cheeky tagline: Open your mouth and say aaaaahhh!

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Next, we made sure Dr. Juice was top of mind with a quirky social media campaign. Using stop motion videos, we reminded our audience that if they're looking for the best, healthy food - they can trust the Dr.

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Finally, we wanted to take this playful, feel-good approach beyond the screen and into the real world with an activation. So we built a branded ‘prescription wall’ inside Dr. Juice outlets. Covered with tongue-in-cheek "symptoms" like 'Brain not found?', 'Battery at 1%?', and 'Smashed your workout?'. Customers could tear off their condition, head to the till, and let the Jucinators prescribe the perfect remedy to power up their day. No appointment needed.

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