Our Thinking
Branding is complex, but it doesn't have to be complicated


Differentiate through innovation
A statement challenged by BRND WGN’s Director of Strategy, every day.

HATE LOGOS. LOVE BRANDING.
A Brand doesn't finish with the logotype, according to our creative Borja.

The age-ncy of transparency
Being brutally honest about what transparency means to us and our clients.

When do you stop being a start-up?
The real question is: What happens when you stop being a start-up? Do you start winding-down? Is success the end of the road?

The Art of Peace-Building
War is not a topic that crops up too often in the branding world. But when peace-making strategist David Nyheim came to deliver a talk at our offices, he challenged us to think about the role branding can play in confronting violence.

5 tips for bloggers' fingers
Writing for your company blog may look daunting at first. Here are some tips to guide you through the process.

3 steps to designing a package that sells
Consumers spend seconds looking at a product before buying it. So during those seconds, our brand’s package must be powerful enough to inject what it represents in the minds of our consumers.

As form follows function - UI follows UX
How would you design a product which can be used constantly by millions of people? Let’s say, the chair.

11 tips to tell your brand's story
Stories have put us to bed, inspired us and taught us valuable lessons to pursue great things in life. But how do you tell a brand’s story?
