Our Thinking

Branding is complex, but it doesn't have to be complicated

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Step by Step Guide to Protect Your Social Media Accounts

Always a hot topic, the hacking conversation begins again. Phishing scams and imposter accounts are on the rise, but this time the threat feels much closer to home.

How Neil's Swim Reminds Us What Leadership Is All About

Neil's incredible journey is an inspiring story of resilience, determination, and perseverance.

Consumer Predictions for 2023

Will we care less in 2023?In the last year we’ve ventured through the “post-Covid” era.

How We Travel Has Become Who We Are

After suffering something of a mass hiatus during the pandemic, the travel industry is now (thankfully) back with a bang. With new hotel openings, a flurry of

3 Ways Your Food Business Can Stand Out Through Branding

Like all businesses, the way you express yourself through branding in the food industry is crucial. Your branding can say so much about you, and it's the one e

3 Ways The Consumer Landscape is Changing

In today’s increasingly consumerist world people are continuously spoiled for choice. We have everything we require at our fingertips and are becoming more and

How Brands Should Be Adapting To New Consumer Behaviour

If you caught our last Insights article you will already have discovered how the consumer landscape is changing and what this shift in trends means for many co

Why You Should Stop Focusing on Likes

When you communicate bolder, you communicate better.

“What’s Possible?” Web Design and Web Development Projects from 2021

Web development isn’t just about beautiful, intuitive design. It’s a much more balanced world where user experience (UX), accessibility, and business goals sho

How to improve your website’s User Experience and gain more loyal customers

You can’t afford to get it wrong with your website. Your website must work well, speak for your brand and make your customers glad that they landed on it.

Key Statistics from Digital 2021

These are the local and global statistics that grabbed our attention from the insightful Digital 2021 report, published recently by We Are Social and Hootsuite

Marketing insights on the tourism industry for 2021

Pivot your marketing and flip the narrative.

Top tips for your 2021 communication

The WGN’s short guide to ensure you send the right message for maximum awareness.

Empathy, environmentalism and enthusiasm: 3 branding themes for a new year of sense and sensibility

As nations and economies start to head up the steep hill towards recovery, brand owners should take a step back, assess, audit and rewrite their strategies bef

Is your brand proud?

The world wasn’t able to celebrate Pride as per usual this year. But there’s still a lot brands can do to support the LGBTQ+ community, other than posting a ra

Influencer marketing is broken. Content creation is the way forward.

We developed the ‘Online Narrative’; a process to help brands and creators produce fantastic content together.

Influencer? More like content creator.

Is ‘influencer’ really the best word to use?