Putting a spotlight on premium eats
Client:
P. Cutajar
Project Date:
2015
Industry:
Expertise:
During our brand discovery phase, it was clear that the entire product packaging needed to be developed to emphasise the quality of the gourmet, 100 per cent beef, Angus XXL burger. The challenge was to develop new packaging that sat head and shoulders above the rest of the premium frozen food market.
The Brief
Our client, P. Cutajar, initially came to us to help them break into the frozen food market with their new brand, Olly’s Premium Eats. But we gave them more.
The Work
During our brand discovery phase, it was clear that the entire product packaging needed to be developed to emphasise the quality of the gourmet, 100 per cent beef, Angus XXL burger.
The challenge was to develop new packaging that sat head and shoulders above the rest of the premium frozen food market.We re-designed the logo to better reflect the premium element. We art-directed a photoshoot to capture mouthwatering, gourmet images of the products, which we then used for the revamped packaging.
The new and improved Olly’s was launched across an online and offline media campaign aimed at ensuring Olly’s was present at every customer touchpoint, just in time for the perfect, summer barbecue season.The campaign highlighted the simple premium feature, with a new tag line: All beef, no bull.
