A brand for the bistro
New York Best made plenty of noise on the island when they gave locals the chance to take a bite from the Big Apple. Their next mission was to level-up their brand experience with a different style of dining and the same passion for great food. The New York Best Bistro.
The Brief
We partnered with New York Best to refresh their look for the opening of their new bistro. This is how we crafted a sophisticated identity reflecting the culinary skills of their passionate team. New York Best made plenty of noise on the island when they gave locals the chance to take a bite from the Big Apple. Their next mission was to level-up their brand experience with a different style of dining and the same passion for great food. The New York Best Bistro. It was a coming-of-age story we were happy to support.
The Work
Before we could make the next step and “start spreading the news” there had to be a re-evaluation of the brand as a whole. Using our BRND Framework we worked with the NYB team to re-energise their purpose and re-define what the NYB brand stands for.Food that’s done right, with passion, and with all due respect — using these guiding principles, we were ready to drive the brand forward with a New York state of mind. Design Our goal for design was simple: translate the mature shift NYB was making. We decided to stay true to the roots of the brand by keeping the logo’s image of the Chrysler Building, giving it a new flavour with an art deco style.The final result was a sophisticated identity able to reflect the dedication, passion and culinary skill the guys at NYB bring to the table.
The results
