SPF Private Clients was formed in 2011 following a management buyout and rebranding of Savills Private Finance, the financial services arm of Savills plc. Savills Private Finance was launched in 1997, rapidly growing into one of the market leaders in UK financial services.
What originally started out as a brief to review the company’s website quickly turned into a review of the customer journey and a refinement of SPF’s position in the market vis-a-vis the whole range of services offered.
Working very closely with the senior team at SPF we engaged in a series of discovery workshops to map out the life-cycle of the customer and explore ways to enhance each and every brand touchpoint in a way that enriches and builds longterm customer relationships. A full User Experience exercise was then conducted to drive the relationship online and the brand identity was refreshed to work more efficiently on digital platforms.