Our insights

Branding is complex, but it doesn't have to be complicated.

Vote for BRND WGN!

We’re proud to be named national winners of ‘The Workplace and People Development Award’ by the EBA. This means we’ll be heading to Warsaw in December to compete against the rest of Europe in our category! But first, we need your help and your vote.

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A Bot Can Do A Lot

BRND WGN has been on a long journey to find the right partner to bring chatbot technology to Malta. Today, we’re excited to announce a partnership with Clustaar.

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What triathlon taught me about business

Primarily, setting goals and challenges is the first lesson. In life, in business and in sports, if you don’t set yourself a goal, you’re probably going to be wandering aimlessly - and it won’t be long before you realise you haven’t got anywhere worth going.

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Making communication part of the Wagoneer culture

A motivated team can drive a business forward. While peer recognition boosts motivation at work, bad communication can kill it, with international stats showing that 77% of employees would work harder if they felt better recognised, while 39% feel under-appreciated at work. How could we make sure BRND WGN was a close, happy and productive team?

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To change is to evolve

This month Martin Dimbleby, our Head of Brand Development, is celebrating his 10th anniversary on the WGN! He tells us what he’s learnt along the way and how purpose can guide brand transformation.

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Should your design follow trends?

Whether you’re about to brand your startup, or seeking to refresh the look of your existing company, you’re going to be faced with an important design decision: Should you follow trends or opt for a more signature style? Our Head of Design Philip Sultana shares his views on the matter.

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The agency is dead

Decisions, decisions, decisions. Every moment of our creatively executive lives is pretty much taken up by the taking, making, avoiding or executing of decisions, micro and macro, important, futile and sometimes game changing. Those decisions are sometimes our own decisions but at times someone else’s.

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The relationship between the Executive and the Creative

One of the first things you’ll learn when working in a creative agency is that people see things differently. The client may have one particular direction in mind, while the strategists, designers and techies working on the project might want to push the boundaries and explore different ways of doing things. This is where the client executive comes in.

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QBOX Digital Agency Alliance

BRND WGN joins the QBox Digital Agency Alliance to drive adoption and scaling of Conversational UI and Natural language data models in Western Europe.

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Beauty and the Design Beast

Beauty and the Beast, a movie that teaches children about the importance of kindness and inner beauty. Or not. In a fickle ending to the tale, the Beast transforms into a hot prince. Only then does he live happily ever after with Belle. Apparently looks do matter. Scrap the idea that this is a movie for children, it's really about good design and here's why.

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Knock the Block off Writer’s Block

As the epic fictional boxer, Rocky states: ‘You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard you hit; it’s about how hard you can get hit and keep moving forward. How much you can take, and keep moving forward. That’s how winning is done.’

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Surviving digital transformation

We live in exciting times. Digital has changed the way we shop, communicate, educate, connect, and live. In a world where digital technology rules, hope is not a strategy. Change is happening with or without you and evolution is key.

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Be human… it’s good for business

There are certain truths we all know, but keep forgetting. Like the fact that companies are made of people. People with loved ones, who laugh at jokes and have their good and bad days. BRND WGN’s Head of Business Development, Martin Dimbleby, tells us how brands need to make more of an effort to connect with their audiences on a human level.

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Being an exec and a mother - a juggling act

Less than a year passed since our veteran exec, Lara Attard, stepped into her new roles of mother and head of client services. She shares some thoughts about what it takes to be a good exec and what parenthood has taught her… so far.

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Scrapping the Annual Performance Review

“Our people are our greatest asset.” This seems to be every company’s mantra nowadays. But what are we doing to prove it? Our HR Lead Emily Micallef talks about how the WGN scrapped archaic once-a-year performance reviews and created a space for constant, honest feedback.

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The 4 pillars of a successful brand

If someone had to ask you to choose between brands - such as Apple or Samsung; Puma or Adidas - it will take you seconds to pick your favourite. But why? Both make functioning mobile phones or durable running shoes. All have strong, recognisable logos.

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Build your brand

Branding is not about having an awesome logo or a witty tagline. Your brand is everything that shapes the way people perceive your business. It’s your personality, your reputation, the way you speak. It’s what determines your value. A brand is what a brand does.

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Our insights

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CSR

In the Wild

WGN News

Thinking

Vote for BRND WGN!

We’re proud to be named national winners of ‘The Workplace and People Development Award’ by the EBA. This means we’ll be heading to Warsaw in December to compete against the rest of Europe in our category! But first, we need your help and your vote.

A Bot Can Do A Lot

BRND WGN has been on a long journey to find the right partner to bring chatbot technology to Malta. Today, we’re excited to announce a partnership with Clustaar.

What triathlon taught me about business

Primarily, setting goals and challenges is the first lesson. In life, in business and in sports, if you don’t set yourself a goal, you’re probably going to be wandering aimlessly - and it won’t be long before you realise you haven’t got anywhere worth going.

Making communication part of the Wagoneer culture

To change is to evolve

This month Martin Dimbleby, our Head of Brand Development, is celebrating his 10th anniversary on the WGN! He tells us what he’s learnt along the way and how purpose can guide brand transformation.

Should your design follow trends?

Whether you’re about to brand your startup, or seeking to refresh the look of your existing company, you’re going to be faced with an important design decision: Should you follow trends or opt for a more signature style? Our Head of Design Philip Sultana shares his views on the matter.

The agency is dead

The relationship between the Executive and the Creative

QBOX Digital Agency Alliance

BRND WGN joins the QBox Digital Agency Alliance to drive adoption and scaling of Conversational UI and Natural language data models in Western Europe.

Beauty and the Design Beast

Knock the Block off Writer’s Block

As the epic fictional boxer, Rocky states: ‘You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard you hit; it’s about how hard you can get hit and keep moving forward. How much you can take, and keep moving forward. That’s how winning is done.’

Surviving digital transformation

We live in exciting times. Digital has changed the way we shop, communicate, educate, connect, and live. In a world where digital technology rules, hope is not a strategy. Change is happening with or without you and evolution is key.

Be human… it’s good for business

Being an exec and a mother - a juggling act

Less than a year passed since our veteran exec, Lara Attard, stepped into her new roles of mother and head of client services. She shares some thoughts about what it takes to be a good exec and what parenthood has taught her… so far.

Scrapping the Annual Performance Review

“Our people are our greatest asset.” This seems to be every company’s mantra nowadays. But what are we doing to prove it? Our HR Lead Emily Micallef talks about how the WGN scrapped archaic once-a-year performance reviews and created a space for constant, honest feedback.

The 4 pillars of a successful brand

If someone had to ask you to choose between brands - such as Apple or Samsung; Puma or Adidas - it will take you seconds to pick your favourite. But why? Both make functioning mobile phones or durable running shoes. All have strong, recognisable logos.

Build your brand

Branding is not about having an awesome logo or a witty tagline. Your brand is everything that shapes the way people perceive your business. It’s your personality, your reputation, the way you speak. It’s what determines your value. A brand is what a brand does.

In pursuit of brand excellence.
‍

hello@brndwgn.com

Our insights

All categories

CSR

In the Wild

WGN News

Thinking

Vote for BRND WGN!

We’re proud to be named national winners of ‘The Workplace and People Development Award’ by the EBA. This means we’ll be heading to Warsaw in December to compete against the rest of Europe in our category! But first, we need your help and your vote.

A Bot Can Do A Lot

BRND WGN has been on a long journey to find the right partner to bring chatbot technology to Malta. Today, we’re excited to announce a partnership with Clustaar.

What triathlon taught me about business

Primarily, setting goals and challenges is the first lesson. In life, in business and in sports, if you don’t set yourself a goal, you’re probably going to be wandering aimlessly - and it won’t be long before you realise you haven’t got anywhere worth going.

Making communication part of the Wagoneer culture

To change is to evolve

This month Martin Dimbleby, our Head of Brand Development, is celebrating his 10th anniversary on the WGN! He tells us what he’s learnt along the way and how purpose can guide brand transformation.

Should your design follow trends?

Whether you’re about to brand your startup, or seeking to refresh the look of your existing company, you’re going to be faced with an important design decision: Should you follow trends or opt for a more signature style? Our Head of Design Philip Sultana shares his views on the matter.

The agency is dead

The relationship between the Executive and the Creative

QBOX Digital Agency Alliance

BRND WGN joins the QBox Digital Agency Alliance to drive adoption and scaling of Conversational UI and Natural language data models in Western Europe.

Beauty and the Design Beast

Knock the Block off Writer’s Block

As the epic fictional boxer, Rocky states: ‘You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard you hit; it’s about how hard you can get hit and keep moving forward. How much you can take, and keep moving forward. That’s how winning is done.’

Surviving digital transformation

We live in exciting times. Digital has changed the way we shop, communicate, educate, connect, and live. In a world where digital technology rules, hope is not a strategy. Change is happening with or without you and evolution is key.

Be human… it’s good for business

Being an exec and a mother - a juggling act

Less than a year passed since our veteran exec, Lara Attard, stepped into her new roles of mother and head of client services. She shares some thoughts about what it takes to be a good exec and what parenthood has taught her… so far.

Scrapping the Annual Performance Review

“Our people are our greatest asset.” This seems to be every company’s mantra nowadays. But what are we doing to prove it? Our HR Lead Emily Micallef talks about how the WGN scrapped archaic once-a-year performance reviews and created a space for constant, honest feedback.

The 4 pillars of a successful brand

If someone had to ask you to choose between brands - such as Apple or Samsung; Puma or Adidas - it will take you seconds to pick your favourite. But why? Both make functioning mobile phones or durable running shoes. All have strong, recognisable logos.

Build your brand

Branding is not about having an awesome logo or a witty tagline. Your brand is everything that shapes the way people perceive your business. It’s your personality, your reputation, the way you speak. It’s what determines your value. A brand is what a brand does.

In pursuit of brand excellence.‍

hello@brndwgn.com

In pursuit of brand excellence.
‍