Build your brand
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Branding is not about having an awesome logo or a witty tagline. Your brand is everything that shapes the way people perceive your business. It’s your personality, your reputation, the way you speak. It’s what determines your value. A brand is what a brand does.
Many times when clients approach us saying they want a brand, what they really mean is they want a logo. A brand is so much more than an identity system, and building the right foundations can really set your brand for success.
Katerina Karamallaki
But successful brands don’t just happen. They’re cultivated and nurtured. They’re built from the ground up, with great attention to detail.
Today business has become everybody’s business. Authenticity is no longer optional. Brands tend to fluster because they don’t ask themselves the real questions: Are we telling the right stories? Do we have reason for being here? Are we communicating what we should be?… which is all wrapped up in an identity.
Charlotte Seymour
Kat and Charlotte will be sharing more insight during our For the Love of Brand Building event that forms part of the BRND WGN ‘For the love of’ series. They will give a glimpse into the strategic thinking they apply to any branding project and discuss why some brands succeed while others don’t.
What will you get out of it?
The first step towards building a strong brand, is understanding who you are. The event will start with presentations that will walk you through the basics of brand building, in preparation for the workshop to follow.
The one-and-a-half hour workshop will focus on helping you get to know your brand better. You’ll dig deep to uncover your brand purpose and what makes you stand out over your competition. During the workshop you’ll build your own brand tool kit that will address:
- Why you do what you do?
- Who’s your audience?
- What does your audience want?
- What, exactly, is your brand all about?
- What makes you stand out?
- What’s your positioning statement?
Who’s it for?
This event will benefit anyone who wants to kick-start the brand building process by understanding the basics and dedicating some time to brand introspection. These include:
- Brand owners who are either stuck in a branding rut or want to go back to basics and really understand how to communicate their brand.
- Entrepreneurs who want to learn how to set their brand up for success.
- In-house marketing teams who want to better understand the branding process and are looking to generate and share ideas with other creatives.
- Creative students looking to get insights and tips from branding professionals.
Take the first step towards building a stronger brand. Join BRND WGN’s For the Love of Brand Building event on November 3 from 9:15 to 13:30. Buy your ticket here!
