Our insights

Branding is complex, but it doesn't have to be complicated.

Empathy, environmentalism and enthusiasm: 3 branding themes for a new year of sense and sensibility

As nations and economies start to head up the steep hill towards recovery, brand owners should take a step back, assess, audit and rewrite their strategies bef

Data Driven Experiences

A few months ago, I was asked to give a speech on the future of Digital Marketing Strategies and how we might now reach these new audiences. Fast forward a few

Time to be significant

2020 brought with it everything that we had least expected.

Is your brand proud?

The world wasn’t able to celebrate Pride as per usual this year. But there’s still a lot brands can do to support the LGBTQ+ community, other than posting a ra

From locals to locals: say hello to Orderit

Order what you need in one place, and support local suppliers and vendors.

BRND WGN is now remote first

Working smarter, greener and better.

Remote WGN: the good, the bad and the future

Remote work has always been part of the WGN’s flexible arrangements - but we’d never experienced a 100% remote team before.

Influencer marketing is broken. Content creation is the way forward.

We developed the ‘Online Narrative’; a process to help brands and creators produce fantastic content together.

Influencer? More like content creator.

Is ‘influencer’ really the best word to use?

The hard thing about the hard things

On the 3rd of April we let go of eight of our team, in an effort to save 27 others, it was the hardest thing that we ever had to do as leaders. I haven’t shed so many tears in a long time.

The world after COVID-19. How will our behaviour change?

Human behaviour is shaped by many factors, but the three major ones...

Now is the time for online brand love

In light of the current global situation due to the COVID-19 outbreak, we’ve come up with some holistic recommendations on how to tackle your social and digital media marketing during this very strange time.

Tools for working remotely

Yesterday, BRND WGN decided to work-at-home until further notice. We were prepared but apprehensive.

An open letter to our clients and partners

In the words of Justin Trudeau, 'If we don’t succeed together we will fail individually’ and this is the mantra we plan to hold at the forefront of our minds as we face these uncharted waters.

5 Ingredients to a memorable Super Bowl Commercial

Our Head of Design, Philip, breaks down the formula of this year’s best “Big Game” spots.

Detox your strategy and take your marketing to the gym

In the spirit of January, we’re jumping on the detox-wagon and reminding you that more does not necessarily mean better, in fact the opposite could actually be true. Our advice is to make 2020 the year of focus.

Our 2020 Digital Marketing Predictions

Digital media's domination continues to grow. As the New Year approaches we're sharing our predictions for 2020 trends that marketers can take advantage of.