In a competitive and fast-paced industry like iGaming, Raketech lives up to the challenge by helping iGaming companies make better informed decisions with data-driven affiliate and performance marketing services and products.
To help Raketech reposition its unique offering with current and potential customers and employees alike, we used strategy, design and tech to rebrand and create a new website.
Following an exciting discovery session, our Strategy team encapsulated the company’s DNA in a new brand purpose.
To reflect the idea of an agile brand that evolves alongside the industry, we created an entire brand language based on movement and rhythm. Type, photography, colour blocks and icons were designed to be modular, fluid and easy to be owned by everyone on the Raketech team.
We chose fresh, quirky fonts, and slightly tilted some of the letters in the brand to communicate movement towards the future. To deliver a sense of uniqueness, we created a logo that can be literally stacked multiple times depending on the context.
A contemporary colour palette helps the brand stand out, appeal to digital-savvy, trendy audiences that largely make up the iGaming world.
Raketech is driven by data. One of our challenges was to make that data visually appealing. To strike a balance between form and function, we created beautiful charts that are easy to understand and can be used as cool elements in multiple applications, including brand campaigns and merchandise.
Our Tech team crafted a seamless digital experience for the brand. We delivered a website that is easy to use, great to look at and fun to interact with, making good use of such a dynamic identity to reflect it in the website’s UI.
With a fresh new brand to communicate their value, Raketech are ready to find better ways to win.