More than made, she is created
This exclusive perfume was conceived to celebrate the brand’s 5th anniversary, after a meticulous two-year research process to compose the perfect scent.
The Brief
Designer concept store Sarto approached us to launch their new limited-edition fragrance for women. This exclusive perfume was conceived to celebrate the brand’s 5th anniversary, after a meticulous two-year research process to compose the perfect scent.
More than made, she is created.Style goes beyond fashion, and the Sartowoman is about more than trends. She wantsher fragrance to express her own personalityWe wanted to create a connection between the brand and its audience by building our concept around the essence of the Sarto woman:femininity, sophistication, sensuality, confidence and understated elegance
The Work
Our visual direction portrays the limited edition scent as part of a woman’s everyday, by exploring luxury mediterranean lifestyle.Shown in elegant, intimate settings such as a bedroom, bath and terrace, the fragrance is always in the spotlight, surrounded by warm tones and soft lights which evoke a sensual femininity, with plants and flowers reminiscent of nostalgic aromas.
The #SheIsCreated campaign was rolled out on Sarto’s website, on digital, social and outdoor media.
The results
