BRNDWGN was also trusted with a brand launch campaign and the design & development of the website
Paymix Branding
Client:
Paymix Pro
Project Date:
2021
Industry:
Paymix Prois a digital payment solution for organisations looking for an effective and trustworthy transaction partner.
The Brief
Paymix Pro is a digital payment solution for organisations looking for an effective and trustworthy transaction partner.
The Work
In 2019, following a strategy exercise, the creative team crafted an identity based on 3 keywords, faster, transparent and efficiency. The goal was to create an identity fit for a in tech product that makes life easier for those who play by the rules. Brand Mark The two shapes overlapping represent a seamless transaction of funds. The negative space at the centre of this transaction illustrates a sense of transparency, without the need for overly elaborate gradients and transparencies which are often quite impractical in several mediums.
The results
