Kinnie Christmas Campaign 2025
For Kinnie, we created a Christmas campaign that brought its bold “Drink Different” proposition to life with a festive twist. From strategy to rollout, we leaned into youth culture, self-expression and togetherness—celebrating a new generation of Kinnie lovers.
The Brief
Following the success of Kinnie’s bold rebrand and summer campaign, this Christmas campaign offered the perfect opportunity to turn up the energy with a seasonal twist. Our aim was to continue positioning Kinnie as a bold, exciting and iconic local drink. By tapping into the tribe’s energy, this campaign aimed to turn up the flavour, authenticity, and togetherness this season.
The Work
This campaign was our chance to make Kinnie’s “Drink Different” proposition shine through the Christmas noise. Rather than go for the expected holiday clichés, we chose to zoom in on the magic that happens when the tribe come together and bring the vibe.
We kicked off by identifying three core objectives for the campaign: build emotional brand love, reinforce Kinnie’s new positioning, and drive festive awareness and sales. The strategy? Celebrate the tribe. From visuals to messaging, every touchpoint spotlighted Kinnie’s unique energy—youthful, expressive, and unafraid to go against the grain. The tone was bold yet authentic, ensuring we struck the right balance between festive joy and Kinnie’s newfound edge.
The design language leaned into bold colour, photography and typography to reflect the brand's individuality. The campaign featured a mix of video and out-of-home content—bringing our “Drink Different” spirit to life with the tagline “Turn up the flavour this season.”
To bring the vision to life, we collaborated with Lerthon Theuma, who was the creative director behind the campaign’s TVC, helping translate the strategy into a cinematic, attitude-driven video that celebrates self-expression and seasonal fun. For photography, Daryl Cauchi brought boldness and festive vibrancy to our hero visuals.
