Logo
The creative team designed a logo inspired by togetherness, sharing and exchange, the same principles with which the platform was developed. The logo was then complemented with a clean humanist-sans typeface, specifically designed for screens with geometric letterforms which perfectly tie in with round nature of the brand mark.
Colour Scheme
Internally the colour scheme developed was referred to as “A Shirt, no tie” which sums up the balance between corporate and approachable the brand aspires to achieve. This in itself is also how comfortable one would expect people to feel while attending these virtual events.Since the platform itself adapts to other brands, the identity itself was designed to work in monochromatic format or completely stripped off the Evowk brand colours.
Animation
The brand was also launched with an animation which explains the main features of the platform.
