Cisk 0.0 Campaign
A year-long campaign repositioning Cisk 0.0 as a conscious lifestyle choice. Through a people-led video and clean, product-focused visuals, the campaign celebrates freedom, flavour, and control, showing that Cisk 0.0 fits naturally into everyday moments.
The Brief
Cisk 0.0 is no longer a seasonal choice reserved for Dry January. It has become a conscious lifestyle decision for people who love the taste of beer but want greater control over how, when, and why they drink. With the alcohol-free beer category growing and Cisk 0.0 already outperforming forecasts, the objective of this campaign was clear: maintain momentum and reposition Cisk 0.0 as a socially accepted, everyday choice.
The campaign needed to reflect a lifestyle that feels natural, confident, and uncompromising. One that proves enjoyment doesn’t need justification, explanation, or limits.
To bring this campaign to life, we teamed up with Lert Theuma for Concept TVC Direction, Born Bold for video execution and editing as well as Carl Tanti for the photography.
The Work
This campaign was built around a simple but powerful truth: choosing Cisk 0.0 doesn’t mean choosing less. It means choosing freely. Free to enjoy a beer at any moment, in any setting, and with anyone.
At the heart of the campaign sits the line “Zero? Zero.” A short, memorable exchange that mirrors real life. It’s the question and answer that happens instinctively, without overthinking or explanation. By repeating the word “Zero,” we reinforced the product name while stripping away any stigma still attached to alcohol-free choices. No qualifiers. No reasons needed.
Across each scenario, the choice feels natural and socially accepted. The moment is never about compromise, restraint, or explanation. It’s simply about enjoying the occasion, fully present and fully in control.
While the video leaned into lifestyle and human connection, the static visuals took a more refined, product-led approach. Clean compositions showcased both the can and bottle, highlighting the quality of the product and reinforcing Cisk 0.0 as a smart, intentional choice that fits seamlessly into modern life.
Together, the campaign reframed alcohol-free beer as something empowering rather than limiting, positioning Cisk 0.0 as the beer you choose when you want it all.
The OOH campaign was extended into January as part of the Dry January campaign, carrying the same messaging into a new seasonal moment.
The results
