Evowk is an all-in-one virtual platform for highly customisable and branded events. The platform has been bringing people from around the globe together in one virtual space. Visitors can choose to visit events happening in auditoriums, event lobbies or choose to extend their network and get to know people in break-out rooms.
The strategy team at BRND WGN built a brand around the emotions evoked by meaningful connections and experiences previously associated exclusively with physical expos and conventions. This approach became a main source of inspiration for the name and each and every touchpoint of the identity.
The creative team designed a logo inspired by togetherness, sharing and exchange, the same principles with which the platform was developed. The logo was then complemented with a clean humanist-sans typeface, specifically designed for screens with geometric letterforms which perfectly tie in with round nature of the brand mark.
Internally the colour scheme developed was referred to as “A Shirt, no tie” which sums up the balance between corporate and approachable the brand aspires to achieve. This in itself is also how comfortable one would expect people to feel while attending these virtual events.
Since the platform itself adapts to other brands, the identity itself was designed to work in monochromatic format or completely stripped off the Evowk brand colours.
The brand was also launched with an animation which explains the main features of the platform.