![REMAX Campaign Phases](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65bbacbae0e5d7afb55f5591_Container-A-2560x480-1.jpeg)
Strategy
We identified 3 phases for the campaign to ensure every objective was tackled in the right way. We decided to target homeowners to increase property portfolio and RE/MAX exclusive listings, first and second time buyers to encourage new leads, and finally, the rental market – a growing priority for every agent in Malta.
![REMAX Let's find your perfect match](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65bbacbae0e5d7afb55f55b8_Container-A-2560x940-2.jpeg)
Awareness Phase
Every RE/MAX agent specialises by specific property type, area and budget, so they can find each and every person’s dream home.
![REMAX Awareness Advert A4](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65bbacbae0e5d7afb55f55c5_Phase-1-Portrait-Image-2560x2050-1.jpeg)
![REMAX Billboard Awareness Phase](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65bbacbae0e5d7afb55f55c8_Phase-1-Billboard-Image-2560x1440-1.jpeg)
Education
With direction for newspaper articles and targeted blog posts, we ensured the public understood RE/MAX Malta’s unique expertise in each market and considered listing with the real estate company as a result.
![REMAX Education Advert A4](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65bbacbae0e5d7afb55f55b2_Phase-2-Portrait-Image-2560x1800-1.jpeg)
Action Phase
To drive digital leads and enquiries to the sales team, we created CTA-led digital ads that show the company’s wide property portfolio, while our tech team crafted a dedicated website to literally ‘swipe through’ the RE/MAX database in the blink of an eye.
![REMAX Mobile Adverts](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65bbacbae0e5d7afb55f55af_Phase-1-Digital-2560x1750-3.jpeg)
![REMAX We have the perfect mix](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65bbacbae0e5d7afb55f55aa_Container-B-2560x940-1.jpeg)
Every Reason Why
Your ideal match is someone with the perfect mix of qualities that appeal to you. So when the latest surveys confirmed once again RE/MAX Malta’s market leadership, we leveraged those elements that made the company stand out for the second phase of our campaign.
![REMAX Local Expertise Billboard](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65bbacbae0e5d7afb55f55b5_Phase-2-Billboard-2560x1050-1.jpeg)
![REMAX Professional Service Bus Shelter](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65bbacbae0e5d7afb55f55cb_Phase-2-BusFBPost-2560x1580-1.jpeg)
Recruitment Phase
RE/MAX Malta was specifically looking for qualified and motivated agents to join their team. And when you’re looking for a great match, you need to find ‘The One’ for you. So the hunt started on traditional and online media, backed by a playful video – in collaboration with our friends at VSQUARED – to promote unique perks such as freedom, tailored training and a great team vibe.
![REMAX Recruitment Billboard](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/65bbacbae0e5d7afb55f55cf_Phase-3-Recruitment-2560x1440-1.jpeg)