Strategy
We identified 3 phases for the campaign to ensure every objective was tackled in the right way. We decided to target homeowners to increase property portfolio and RE/MAX exclusive listings, first and second time buyers to encourage new leads, and finally, the rental market – a growing priority for every agent in Malta.
Awareness Phase
Every RE/MAX agent specialises by specific property type, area and budget, so they can find each and every person’s dream home.
Education
With direction for newspaper articles and targeted blog posts, we ensured the public understood RE/MAX Malta’s unique expertise in each market and considered listing with the real estate company as a result.
Action Phase
To drive digital leads and enquiries to the sales team, we created CTA-led digital ads that show the company’s wide property portfolio, while our tech team crafted a dedicated website to literally ‘swipe through’ the RE/MAX database in the blink of an eye.
Every Reason Why
Your ideal match is someone with the perfect mix of qualities that appeal to you. So when the latest surveys confirmed once again RE/MAX Malta’s market leadership, we leveraged those elements that made the company stand out for the second phase of our campaign.
Recruitment Phase
RE/MAX Malta was specifically looking for qualified and motivated agents to join their team. And when you’re looking for a great match, you need to find ‘The One’ for you. So the hunt started on traditional and online media, backed by a playful video – in collaboration with our friends at VSQUARED – to promote unique perks such as freedom, tailored training and a great team vibe.
