GO asked us to spread the word about a new, exciting double data summer offer. The big objective was to convert inactive pay-as-you-go customers into data users. We had to think big – double, in fact.
We opted for a 360-degree campaign including print, digital, radio, video and PR stunts. We wanted to create an ambassador to deliver the double data message, generate attention and get the right people talking. Our infamous, Mr Datatastic was born.
This so-not-cool-that-he’s-actually-cool, confident Maltese frontman spread positive vibes – while wearing itsy-bitsy orange shorts with ‘Datatastic’ slapped on his, let’s say, rear.
We storyboarded, directed and managed the production of a campaign video featuring the man himself, then launched it on social media. To continue the campaign’s story and momentum we released three short videos featuring our star in different out-of-the-ordinary situations. This was backed up with a supporting print campaign.
The final result was itself datatastic with over a quarter of a million views on Facebook alone.