For Malta’s leading telecommunications company GO, we needed to promote ‘Data Boom’ – double data on every contract plan – on social media.
With the campaign being launched in the Summer, we targeted those going on holiday abroad, mentioning that double data is available both in Malta and in the rest of Europe, so you can use all the apps you want, wherever you are – closing the message with a fun pun which reflects GO’s approachable tone of voice.
For a true holiday vibe, we selected some of the top destinations abroad as well as Gozo, Malta’s sister island and local public holiday favourite. Then we applied the GO arrow, synonym with the brand’s presence, and 3D icons of the most popular apps, literally taking over each destination to deliver the message that with Data Boom you can stay connected everywhere.
The campaign was rolled out on Facebook over the Summer months, delivering a message that is app-ealing to both local and international holiday makers.