With an ale this dreamy newly available in a can, we knew we needed a luxurious and dramatic visual style to match.

Farsons Double Red Strong Ale is a new drinking experience, and it’s all thanks to a built-in secret weapon within the can – a special widget technology which releases the perfect amount of nitrogen, resulting in tiny bubbles for a distinctly refreshing finish which is creamier and smoother than ever.Visual Style

  • Campaign
Visual Style

We wanted our video to tease the viewer and drive home the message that Double Red Strong Ale is something special. Starting with slow close-up shots, we created intrigue in the lead-up to a dramatic reveal of the can – ending with a grand finale of the beer in action, with the crisp sound of the ale pouring into a glass for a close shot of the perfect surge.

Social Media

We then launched our Double Red Strong Ale video on social media. We made sure everything about it, from product-teasing lighting to enticing sounds, would help introduce an entirely new sensory experience to the Farsons lovers’ community – in the smoothest way.

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