WGN News

The relationship between the Executive and the Creative

One of the first things you’ll learn when working in a creative agency is that people see things differently. The client may have one particular direction in mind, while the strategists, designers and techies working on the project might want to push the boundaries and explore different ways of doing things. This is where the client executive comes in.

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Surviving digital transformation

We live in exciting times. Digital has changed the way we shop, communicate, educate, connect, and live. In a world where digital technology rules, hope is not a strategy. Change is happening with or without you and evolution is key.

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Be human… it’s good for business

There are certain truths we all know, but keep forgetting. Like the fact that companies are made of people. People with loved ones, who laugh at jokes and have their good and bad days. BRND WGN’s Head of Business Development, Martin Dimbleby, tells us how brands need to make more of an effort to connect with their audiences on a human level.

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Being an exec and a mother - a juggling act

Less than a year passed since our veteran exec, Lara Attard, stepped into her new roles of mother and head of client services. She shares some thoughts about what it takes to be a good exec and what parenthood has taught her… so far.

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Scrapping the Annual Performance Review

“Our people are our greatest asset.” This seems to be every company’s mantra nowadays. But what are we doing to prove it? Our HR Lead Emily Micallef talks about how the WGN scrapped archaic once-a-year performance reviews and created a space for constant, honest feedback.

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Kill your FOMO

Kimberly Lowell wasn’t going to let the chance of a job at BRND WGN pass her by, even if she was in her final year at university. So, how did she manage to finish her studies whilst starting the job of her dreams? Our newest marketing executive to jump on the WGN tells all.

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You are what you do

Pretend to be the brand you’re not and you’ll attract the wrong customers and disappoint the right ones, says BRND WGN CEO, Peter-Jan Grech.

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The 8 powers of a superhero executive

BRND WGN’s marketing Wonder Woman, Raissa Bonello, investigates what superhero powers are needed to be a ‘kick ass’ global account executive.

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Striking a balance

Here’s a career-led family man who found a middle ground.

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It's a hard knock life

Although education is important, BRND WGN’s Content Writer, Johann Agius, believes work experience is the only way to discover what you really want to do. And get good at it.

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Why having a shared vision is so important

BRND WGN CEO, Peter Jan Grech, explains that having a vision is (or should be) run-of-the-mill for organisations nowadays. It’s sharing it, and making it happen, that is key.

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Why is Company Culture key?

BRND WGN’s Culture Coordinator, Justyna Bonk, explains what her job entails. And why company culture is so important.

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Together we can make a difference

Why BRND WGN commits itself to helping charities. And why it has fun doing it.

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A day in the life of Gabi Star

Our International Account Executive explains how much she squeezes into a working day in London.

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In the company of women

When it comes to diversity, Creative Director Katerina Karamallaki says it’s time for less talk and more action.

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For the love of brands… don’t stop telling the story

A rant about the need for more practical practices.

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Meet Mejse

The Danish Girl who isn’t Eddie Redmayne.

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The relationship between the Executive and the Creative

Surviving digital transformation

We live in exciting times. Digital has changed the way we shop, communicate, educate, connect, and live. In a world where digital technology rules, hope is not a strategy. Change is happening with or without you and evolution is key.

Be human… it’s good for business

Being an exec and a mother - a juggling act

Less than a year passed since our veteran exec, Lara Attard, stepped into her new roles of mother and head of client services. She shares some thoughts about what it takes to be a good exec and what parenthood has taught her… so far.

Scrapping the Annual Performance Review

“Our people are our greatest asset.” This seems to be every company’s mantra nowadays. But what are we doing to prove it? Our HR Lead Emily Micallef talks about how the WGN scrapped archaic once-a-year performance reviews and created a space for constant, honest feedback.

Kill your FOMO

Kimberly Lowell wasn’t going to let the chance of a job at BRND WGN pass her by, even if she was in her final year at university. So, how did she manage to finish her studies whilst starting the job of her dreams? Our newest marketing executive to jump on the WGN tells all.

You are what you do

Pretend to be the brand you’re not and you’ll attract the wrong customers and disappoint the right ones, says BRND WGN CEO, Peter-Jan Grech.

The 8 powers of a superhero executive

BRND WGN’s marketing Wonder Woman, Raissa Bonello, investigates what superhero powers are needed to be a ‘kick ass’ global account executive.

Striking a balance

Here’s a career-led family man who found a middle ground.

It's a hard knock life

Although education is important, BRND WGN’s Content Writer, Johann Agius, believes work experience is the only way to discover what you really want to do. And get good at it.

Why having a shared vision is so important

BRND WGN CEO, Peter Jan Grech, explains that having a vision is (or should be) run-of-the-mill for organisations nowadays. It’s sharing it, and making it happen, that is key.

Why is Company Culture key?

BRND WGN’s Culture Coordinator, Justyna Bonk, explains what her job entails. And why company culture is so important.

Together we can make a difference

Why BRND WGN commits itself to helping charities. And why it has fun doing it.

A day in the life of Gabi Star

Our International Account Executive explains how much she squeezes into a working day in London.

In the company of women

When it comes to diversity, Creative Director Katerina Karamallaki says it’s time for less talk and more action.

For the love of brands… don’t stop telling the story

A rant about the need for more practical practices.

Meet Mejse

The Danish Girl who isn’t Eddie Redmayne.

У гонитві за досконалістю бренду.

ua@brndwgn.com