Because no great love story started with a bottle of water.
The social media video captures the spirit of Passimento, one of the many wines imported by P. Cutajar & Co. Ltd.
https://www.youtube.com/watch?v=drN8sF5ix1k
This truly seductive Italian wine, produced by the Famiglia Pasqua winery, comes in red and white, bringing you passion and sentiment in a bottle.
The bottle’s unique label is inspired by the famous Romeo and Juliet wall in Verona, a landmark filled with thousands of love messages. Made from grapes grown in the heart of Valpolicella, the wine itself epitomises the taste of love.
![](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/659e9354eb100289cfbbc7e1_16x9_xl-58.jpeg)
![](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/659e9354eb100289cfbbc7e5_16x9_xl-59.jpeg)
![](https://cdn.prod.website-files.com/653099a9afaa8e05321cf221/659e9354eb100289cfbbc7e9_16x9_xl-60.jpeg)
Our goal was to introduce this wine by telling its story - the essence of romance - and make it recognisable to all unfamiliar wine lovers. We began by translating the story into a voice-over script and drawing out a storyboard that brought Passimento’s colourful label to life.
So, pour out a glass and enjoy the romance of the animation. Let the instrumental Italian music allure you, and don’t forget to taste the true flavours of passione e sentimento next time you’re in the mood.
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