Welbee’s

The strategy team at BRND WGN developed a brand framework, which, the creative team then used as a foundation to craft a new identity that reflects their purpose, principles and proposition.

The new name, a product of the strategic exercise in itself, is presented in an approachable way, thanks to playful details and interactions between the custom-designed letterforms.

In the weeks leading up to the official launch, a teaser campaign was launched to build anticipation and get people familiarising with the new identity.

During this phase, the ‘W’ brand mark together with an intriguing “we can’t wait” message were the only clues revealed, leaving our audience wondering what’s to come.

The ‘W’ icon acts as a responsive brand mark, capable of extending laterally according to the width of the canvas, when needed.

All that, combined with a fresh and vibrant colour palette, use of bold typography, a quirky tone-of-voice and an illustration set, completes the brand’s visual side of things. For the time being, that is.

The first phase of the launch campaign focuses on getting the new brand out there and to share the news that the shopping experience is still the same, perhaps even better.

At this point the artworks started revealing more of the brand assets designed by the creative team at BRND WGN. The full logo, the extensive colour palette and the playfully applied “we are family” tagline all work together to set the tone of what’s to come in the future.