Define your brand and lock it down for future success.
We offer brand framework services for large businesses who are repositioning, rebranding or redefining. This is an intensive exercise ideal for large brands with diverse audience types, expansive product/service offerings and multiple stakeholders. Using our proprietary framework we lay down the essential tiers of your brand across three levels: the experienced, the explicit and the intrinsic.
We then work with you and your teams to define your audiences and their state of play. This is the foundation on which all brands are built.
We can deliver: Brand purpose, brand proposition, brand principles and audience framework.
Who's it for? Brand managers or tier 2 management who are redefining their brand, entering a new market, re-branding, repositioning, merging businesses or moving away from a crisis situation.
Duration 2 – 4 weeks
Brand Framework Deck
Stakeholder Presentation (Optional)